Last Friday, our Senior Solution Architect (and MVP!) Jen Nelson presented an insight-packed webinar we called “Amplifying Your CRM Investment with Service Cloud.”
From time to time, we hear the question “should I use Sales Cloud or Service Cloud for my business?”
The answer? BOTH! Like peanut butter and jelly, these two products work best when paired together.
Why This Matters
The world of customer service is changing. Expectations have escalated — and today’s customers want faster, more responsive service across every channel. They want service on any device, and they want it now.
On this webinar, we shared examples of how our customers have used Service Cloud to drive sales and service alignment and to improve their return on technology spend. We covered the fundamentals of Service Cloud as well as tools to unlock the power of Sales Cloud and Service Cloud when used together.
Some of the topics covered included:
- Agent Console & Case Feed
- Call Center Analytics & Dashboards
- Salesforce Knowledge
- Managing service level agreements (SLAs)
- Social Customer Service
- Live Agent